In 2024, South Africa’s wholesale trade industry has faced significant challenges, yet certain sectors have managed to thrive despite economic uncertainties. Wholesale trade, often considered the backbone of the supply chain, plays a critical role in delivering goods to businesses and, ultimately, consumers. Understanding the performance of different sectors within wholesale trade provides key insights into broader economic trends and market conditions.
Food, Beverages, and Tobacco – Driving Growth Amidst Inflation
According to SA Stats data, the food, beverages, and tobacco sector has proven to be one of the most resilient in 2024, showing an impressive growth of 14.2% year-on-year. This increase is particularly significant considering the backdrop of rising inflation, which has pushed consumer demand for essentials. Wholesalers in this sector have benefited from the continued demand for food staples and non-alcoholic beverages, items that consumers cannot forgo even during tough economic times.
Machinery and Equipment – A Resilient Performer
Machinery and equipment have shown remarkable resilience in the face of global supply chain disruptions. The sector grew by 6.7% year-on-year, driven by continued infrastructure development and the rising demand for agricultural and construction equipment.
Solid, Liquid, and Gaseous Fuels – Struggling to Stay Afloat
In contrast to the growth in other sectors, the solid, liquid, and gaseous fuels sector saw a steep decline of 16.8%. This drop can be attributed to several factors, including fluctuating global oil prices, environmental regulations, and a shift toward renewable energy sources.
The performance of South Africa’s wholesale trade sector in 2024 has been mixed, with certain sectors, like food and machinery, showing resilience, while others, such as fuel, are facing significant challenges. The key takeaway for businesses is the importance of adaptability.
Source: SA Stats, BehaviourReport







