(Zimbabwe) – In Brand Ideology, Oysters and Posh are brands that work together to use relational techniques with consumers in a cloak and dagger game that results in growth in influence and in sales.
The brands Posh and Noma Ndebele are a Cloak and Dagger combo built on social media marketing principles of influencer marketing that must be celebrated as Oysters and Posh; serving a classy brand in a rare manner. Like oysters, you do not find Posh class and attitude anywhere else except in and with Posh and Noma.
Noma and Posh, the brands
Noma Ndebele, founder of the clothing retail brand Posh, is an aggressive, free spirited, classy lady that opened her emotional life on social media to not only accumulate friends, but to redirect all traffic to her business objectives in a seamless manner.
Noma is a localised version of Oprah in Zimbabwe, and she does it on her social media walls and statuses, throwing all manner of conversationally provoking topics that retain visitors.
No topic in current affairs goes unspoken on her Facebook wall, and no language is ignored; tempers flying all over the place, but all somehow redirected to what is most important – sales.
The height of emotional controversy is found on in her posts and comments, and not only offending some, but creating conversation.
Posh represents class, excellence, and success driven lifestyle; that achieved through the carefully woven content marketing strategy of 80% entertainment and 20% selling.
In social media marketing it is recommended that brands and marketers use 80% entertaining and educative content, but must make sure that there is 20% content redirecting all to sales objectives.
Brand Posh and Noma are a combination that exhibits the old war game called Cloak and Dagger, to work as influencers for the marketing and selling of clothes and attitude associated with the clothes.
Understanding Cloak and Dagger
To succeed in any market, there are some games that are never meant to be fair as is Cloak and Dagger, being the only way to play, grow and profit. Victory in the age of social media is only for the relationally intelligent.
Cloak and Dagger is a form of a European martial arts developed by Spanish and French communities in the Middle Ages. An unfair sport that has rules called unfairness.
As is markets where brands and businesses operate, there is a level of unfairness, yet order, that must be exhibited.
Cloak and Dagger is a game involving intrigue, secrecy, espionage, or mystery, hence demanding honesty and fair play is actually unfair and illegal in the game.
Theoretical knowledge of the game does not necessarily translate to victory in the actual play, it just means one knows the theory of the game.
The purpose of the cloak was to obscure the presence or movement of the dagger, to provide minor protection from slashes, to restrict the movement of the opponent’s weapon, and to provide a distraction.
Use of the cloak and dagger was considered a “dishonest” method of combat because of its deceptive tactics. War in any market is based on the use of deceptive strategies to outmanoeuvre the competition.
Read more in Kufunga Magazine.
